As Senior Manager of Michael Kors Global Internal Communications, I owned and managed the Company’s Town Hall hosted by Capri Holding’s CEO, John D. Idol, and Michael Kors himself. My responsibilities included budget, vendor relationships, all employee communications (design + execution), stage design, run-of-show, multi-channel global recap, and KPI report. Partnerships with security, editorial, and C-suite leaders were also part of my role.
Working closely with executive leaders, marketing teams, and CHRO we delivered the best Town Hall on record. I advocated for unprecedented changes to improve experience including delegating visual presentation deck to the Creative Studio, advise to create more theatrical tone, more animation and videos. I also advocated for and arranged stage design and added seasonal on-brand concessions creating a mood of pride and celebration.
900 corporate employees were joined by executive leaders, selected MK Retail and Jimmy Choo guests at the Town Hall in New York to learn about the Company’s growth and goals. Employee experience was at the top of my priorities. Under my management, employee satisfaction improved by 16% by updating event strategy like eliminating teleprompters and decreasing presenters by 50% as well as advocating for a simpler run-of-show. I also increased engagement by adding more exciting offerings like an Italian gelato cart with custom flavors and arranging a special end-of-show surprise with Michael.
Employees love hearing from Michael - so working with his team, I advocated successfully for him to announce the winners of the global employee contest which I also managed.
In addition to announcing the contest winners, Michael fielded questions based on a global survey I shared with over 12,000 employees. Working with the HR lead, I selected and edited the final five questions presented to Michael and the CEO to be addressed at the end of the event.
For the first time, employees were treated to a surprise cup of Limoncello and Lemon Gelato on their way out of the event. The perfect way to end the event on a hot, July day.
Own and execute branding for seasonal event across 4 offices and 2 countries for fashion and apparel company. Global cross-platform assets included custom logo, e-vite, signage, article recap; and for guests in the Empire State Building - vendor relations, gelato cart branding, event photography, and video displays.
One of the things I love most about thematic events is branding across as many touch points as possible - and this means even the corporate logo. Guests always get a kick out of seeing their company logo altered in a fun way and it usually sets the tone for the entire event. This summer party was no different, the sun made it’s way into an animation and gift tags as well as all the signage.
This fashion and apparel company wanted a bright, upbeat invitation that could be leveraged across 4 locations - all with a summer theme but not all doing the same concessions or visuals. This solution allowed for our NY office to run with a park theme while LA had taco trucks and Montreal blizzards
Another thing I love about events is branding as many things as possible and for this summer blast, I was able to design, print and apply a removable vinyl banner for the extra touch.
When Michael Kors was in process of acquiring Versace, renaming it’s holdings’ company to Capri, and preparing to announce the deal to employees and press, I was selected to prepare the confidential and historical presentation accompanying Donatella and Capri CEO John D. Idol on stage in Milan, Italy.
Partnering discreetly with Versace’s marketing and IT team in Milan as well as Capri HR partners in NY I successfully ensured the presentation was elevated, on brand, error free, and technically sound.
Halloween is Michael Kors’ favorite holiday so when I came on board, I made sure the annual contest was as exciting, memorable, and photo-worthy as possible. What began as an unbranded, chaotic hallway lineup grew to a thematic event in 4000 square feet. I created each year’s visual theme, branding assets across channels, and supported all logistics including set-up/break down and liaison for Michael.
To create excitement and buzz, I designed a Halloween Party package to be dropped on each floor’s lounge at MK HQ. Included in the pre-event drop was a printed reminder of the event and a bowl of candy.
Taking the party from the hallways of HQ to an entire warehouse floor was a great opportunity to use multi-media branding for a more immersive environment. Creating different areas in the space where guests could stage photos and interact with the props like thematic projections and step-n-repeat wallpaper was key to increasing engagement as well as attendance.
Custom step-and-repeat backdrops created for the event - great for group photos, selfies, and the winners’ commemorative portraits.
Partner with HR leadership to identify and translate Diversity & Inclusion goals into local office celebrations and global stories across multiple channels. Increase employee engagement with inclusive surveys, sweepstakes, and thematic activities. Own art direction for communications and contribute to calendar, copyediting, budget, and logistics.
During my time at Michael Kors / Capri Holdings, I owned branding and execution of all visual assets for the Annual Holiday Party. In this example, the invitation is elevated with golden text atop a black background. The global Creative Studio later used my design for additional assets.
For the first ever Capri Holding’s Holiday Event where all three brands’ (Versace, Jimmy Choo, Michael Kors) employees where in attendance, it was essential to create a visual language that was elevated, unique, inclusive, versatile, and still on brand. Here the customized branding is applied to the photo booth backdrop and message.
This example shows the scalable branding applied to one of the photo booths in the main space. Employees were excited and proud to see all three brands represented.
Approximately 900 guests from the New York and New Jersey Corporate and Distribution Centers attended the Annual Holiday Events each year. In addition to all visual media, I supported my director with logistics including vendor support, gift distribution, and liaison with Michael back-of-house.
For the 2018 Annual Michael Kors Halloween Event, a skull calaveras was used as the central motif across media. In addition, I created a custom Halloween MK logo.
When my team secured a large space to host the Annual Halloween Contest with Michael, we filled the space with thematic props, large-scale wall coverings, and treats. I was responsible for theme, all graphics including printing and installing the first step-and-repeats, and logistical support for set-up and breakdown. As a result of the takeover and excellent team effort, we hosted one of the most successful Halloween events yet with record attendees.
The large printed backdrops were a hit and also a great place to stage the winning teams’ victory shot.
Second place team takes a victory photo in front of a custom 10.5 x 8 foot backdrop.